NorthStar Gaming Holdings: Spearheading the Intersection of iGaming and Media
NorthStar Gaming (TSXV:BET) sees significant success with its uniquely differentiated offering that combines high-quality sports journalism with betting/casino games through its gaming platform NorthStar Bets. NorthStar utilizes targeted content to engage, attract and retain sports bettors, which leads to higher retention rates and higher player values.
The company’s strategic partnership with reputable and established industry players Playtech and Kambi allows it to leverage its industry-leading tech stack. Playtech is the world’s largest and most trusted online gaming software supplier, while Kambi is the leading provider of premium sports betting and technology services. Moreover, Playtech is NorthStar’s largest shareholder, with more than C$22 million invested into the business since its launch, including a C$10 million infusion in October 2023.
NorthStar Gaming, which started exclusively in the Ontario (NorthStarBets.ca) market, recently expanded its revenue potential and now has the ability to drive revenue outside of Ontario, following its May 2023 acquisition of Slapshot Media. Slapshot Media is the managed services provider to NorthStarBets.com, an iGaming site owned and operated by the Abenaki Council of Wolinak and licensed by The Kahnawake Gaming Commission.
Company Highlights
NorthStar Gaming is an operator of casino and sportsbook gaming platforms in Canada. The platform provides real-time news, statistics, analysis and scores directly in the betting environment along with the most popular online casino games.The company began its operations in the Ontario market. Its acquisition in May 2023 of Slapshot Media, a marketing and managed services provider for spreads.ca (now rebranded NorthStarBets.com), has enabled NorthStar to derive revenue outside Ontario throughout the rest of Canada, an important catalyst for growth.NorthStar is poised to capture a material share of the Canadian market, estimated to reach C$8.5 billion in total addressable market by 2026, with more than 60 percent of the market being outside of Ontario.Tier 1 partnerships with sports betting and technology providers such as Playtech and Kambi ensure customers with best-of-breed entertainment and betting experience.In addition to being a technology provider, Playtech is NorthStar’s largest shareholder, investing more than C$22 million into the business since launch. Playtech’s unparalleled expertise in the gaming industry will accelerate NorthStar’s growth and rapidly expand its user base.An experienced management team with local knowledge and insights targeting the Canadian audience leads the company.
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